The Challenge – 23 cars in 3 days. It’s the pre-release of a line-up of new Cadillacs and the only ones lucky enough to try them out on the racetrack so early on in this year’s release are the local Southern California Cadillac dealers. There is no better way to test the product you’re selling then to put it to the test by having rubber meet pavement.
But as all too many car enthusiasts know, tracking a vehicle wreaks havoc to the paint job. But Cadillac was wise to the problem and contracted CFT Films to provide Surface Protection Film to be installed on each and every demo car. And as is often the case, the services needed to be done yesterday. CFT Films pulls in its highly trained master installers to make quick work of the job. In pit crew fashion, each vehicle was fitted with the latest generation of super self healing, impact deflection and absorption protection film.
Our latest generation of Crystal Series Surface Protection Film features a top coat that is etch resistant and chemical resistant to tar, rubber, bird droppings, and bug splatter. Combined with leading gloss factor clarity, CFT Films produces a film product that is also fit for the harsh grueling test that is about to commence.
We hear the roar of the engine as they screech into the garage. Our benefactor saunters over and tells us. “Okay gentlemen, These 2 vehicles need to get on the track within the next 2 hours. How much of the car can you cover in that time?” Our response was we’ll get it done. 7 installers walk up to the two project cars, and 2 hours later the job was complete. Upon completion, our benefactor saunters over again and says, “Great, here come the next 3. The test drivers should be here soon and 2 transports just arrived and should be unloading 5 cars each. Hope you’re ready!” We thought to ourselves, round 2 go!
A flurry of film flies through the air with dexterous hands manipulating films to obey the sleek contours of the Cadillac’s body. Minutes become hours, and hours become steadfast determination. By the setting of the 3rd day’s sun, the battle is won for CFT’s Film Installation Team. All 23 vehicles are wrapped. And as we pack up and ready ourselves to depart, we gaze at our invisible handiwork with a bit of pride and a well deserved sigh of relief.
The aftermath. All 23 demo vehicles took a pounding of 7 straight days of intense tracking. And our film stood up to the onslaught. Knowing our films can do this for a professional organization like Cadillac, think of the possibilities for your vehicles in your everyday routine. Contact CFT Films at sales@cftfilms.com today to acquire the ultimate surface protection film!
